Some call it the law of karma; others call it “what goes around comes around”; the Bible calls it the law of sowing and reaping. Whatever you want to call it, the fact remains that nobody can argue with this principle. It is as old as the beginning of time. If you sow good seeds, then you will reap good fruits.
This applies not only in your personal lives but in business as well. If you want your business to grow, then you have to keep sowing seeds of time, money, and building relationships. These investments involve a process that can never be rushed. It can be pretty challenging in this day and age when patience is becoming quite hard to find.
Honestly speaking, it is not easy to exercise patience when you are pressured by your day-to-day responsibilities. You have bills to pay, family to provide for, grocery shopping to do, and so on and so forth. While you understand the concept of sowing and reaping, and waiting for harvest season, you still have reality to face. How can you patiently wait for reaping season when you have to deal with your present predicament?
James 5:7 says: So be patient, brethren… See how the farmer waits expectantly for the precious harvest from the land. [See how] he keeps up his patient [vigil] over it until it receives the early and late rains (James 5:7).
Let’s learn our major lesson from the farmers themselves who clearly understand the seasons of planting and harvesting.
Does he who plows for sowing plow continually? Does he continue to plow and harrow the ground after it is smooth?
When he has leveled its surface, does he not cast abroad [the seed of] dill or fennel and scatter cummin [a seasoning], and put the wheat in rows, and barley in its intended place, and spelt [an inferior kind of wheat] as the border?
[And he trains each of them correctly] for his God instructs him correctly and teaches him.
For dill is not threshed with a sharp threshing instrument, nor is a cartwheel rolled over cummin; but dill is beaten off with a staff, and cummin with a rod [by hand].
Does one crush bread grain? No, he does not thresh it continuously. But when he has driven his cartwheel and his horses over it, he scatters it [tossing it up to the wind] without having crushed it.
The Scripture above clearly explains that there is a process in sowing and harvesting. There is an order here. First is the preparation of the soil through plowing. Second is the sowing of the seeds, which requires putting each seed in its intended place. Third is nurturing the seeds for growth. Fourth is using the right tool for each seed for harvesting.
If we translate this into business terminology, the first step is the creation of the business plan and setting up of everything else needed for the business. The second step involves marketing and promotions, bearing in mind your target audience. The third step is building relationships with your clientele. And the fourth step is using the right follow-up approach for each intended market.
Another principle that I want to share with you is the parable of the sower.
A sower went out to sow.
And as he sowed, some seeds fell by the roadside, and the birds came and ate them up.
Other seeds fell on rocky ground, where they had not much soil; and at once they sprang up, because they had no depth of soil.
But when the sun rose, they were scorched, and because they had no root, they dried up and withered away.
Other seeds fell among thorns, and the thorns grew up and choked them out.
Other seeds fell on good soil, and yielded grain-some a hundred times as much as was sown, some sixty times as much, and some thirty.
According to the Scripture above, there are four kinds of places where your seeds can be sown. One is the roadside; another is the rocky ground; then you have the thorny ground; and finally the good soil.
In business you have to be able to discern which grounds to sow into. You have to be wise to know which ground is fertile. Again if I were to translate this in business lingo, the roadside will be those people who are totally not interested in what you are offering. They are definitely not your target niche. The rocky ground are those who will sound excited with what you have to offer but they don’t really have a need for your product/service. The thorny ground is the group of people who want your offering but are also looking into your competitors. The good seeds are those who are specifically interested in your offering, have a great need for it, and believe in you.
You have to learn to sow into the right ground so you won’t waste your time, money, and efforts on those that will not produce good seeds. Don’t spend too much time on those who can’t even make a decision. Better yet, let them be honest with you. In my experience, clients who keep me hanging are those who never availed of my services.
The last principle I want to impart to you is found in Ecclesiastes 11:4 which says: He who observes the wind [and waits for all conditions to be favorable] will not sow, and he who regards the clouds will not reap.
Though there is such a thing as perfect timing, it is not wise to wait for all conditions to be favorable. In fact, successful business people are those who know how to find opportunities during crisis.
Lisa is a Professional Writer/Consultant with over 15 years of experience in Professional Writing Public speaking, and Human Resources in Organizational Development. She manages a Professional Writing business which includes Résumé Writing, Business Letter Writing, Essays, Business Plans, Website Content, Editing Jobs, Press Kits, and other writing requirements.